Training for Transport & Road Safety Professionals
The online course that helps you diagnose the WHY behind the behaviour
THISway ‘Applied Behavioural Science for Safer Roads’, will help you derive deep insight into what’s driving behaviour on our roads and unlock opportunities to promote safer and more sustainable travel behaviour.
The course blends essential theory with practical knowledge, skills and tools you can apply from day 1, helping you to design and evaluate effective behaviour change interventions.
Complements Safe Systems Approaches.
A 5-module online course for people who need behaviour change to land in the real world. This course is for:
Road safety leads, network managers, highways and transport strategy teams.
Analysts, programme managers, communication leads.
Consultants working across transport systems.
Bus franchising authorities and operators.
What does the training cover ?
How to diagnose whether your challenge is down to behavioural error, structural error or both.
How to map the drivers and determinants of risk behaviours using logic models, that you can defend internally.
Ways to design interventions around proven behavioural mechanisms.
Practical tools that help you identify cause, behaviour change opportunities and evidence ladders (to support evaluation claims).
Evaluate impact proportionately, so you know what you can claim with confidence.
What’s included ?
Explanatory videos delivered by practising behavioural scientists.
Relevant case studies demonstrating what worked and why.
Dedicated support officer.
Final reflection session with a senior behavioural scientist working in transport.
Downloadable templates and tools you can apply from day 1.
Interactive exercises allowing you to apply each concept to a realistic scenario.
Certificate of completion.
Frequently Asked Questions
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Training will be delivered over 5 modules delivered via our digital learning platform, allowing you to learn at a time and place that best suits you.
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The training is built around short video lessons and accompanying transcripts. Each module contains guided, interactive activities, supported with a wealth of practical resources.
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Approximately 2 hours per module (10 hours digital learning), plus an additional 1.5 hour facilitated online wrap-up session, with one of our senior behavioural scientists.
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10 week platform access
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The platform is designed to be intuitive and easy to use. However, we know that sometimes you just need someone at the end of an email if you get stuck. On enrolment you will be provided with a dedicated support officer (office hours).
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At the end of the five modules we offer and 1.5 hour facilitated online wrap-up session + Q&A with a senior SoMoCo behavioural scientist. This allows you to ask any outstanding questions and reflect on what you have learnt.
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Although the course is not accredited we know that everyone likes to have something to evidence their CPD. On completion of this course learners will be issued with a certificate of achievement.
Pricing
Individual Licence
£599 + VAT
Team Licences (15 seats)
£7000 + VAT
Team Licences (20 seats)
£9000 + VAT
POA for larger teams
What People Are Saying
“For me, it was the reflection prompts, what is the pattern you’re seeing, is it really a behavioural issue, what data might be missing, and what’s stopping people from doing what they should or want to do. Those prompts really changed how I look at road safety problems.”
“We unanimously felt the 'can-do' list was a really good, basic tool to use in the world of behaviour change.“
“The course has already helped shape the questions we use in our surveys and questionnaires.”